Do you want to generate more sales for your products or services? Do you wanna convince your potential customers to take a specific action? Then read on to learn more about copywriting.
WHAT What you’ll learn from this blog article:
- What is copywriting?
- What is the relationship between copywriting and Content Marketing?
- Stats: Why is copywriting essential for your digital marketing strategy?
- What are the 6 main copywriting techniques?
- What are the 3 most common copywriting mistakes?
- Want to try our copywriting services for 40% off?
What is copywriting?
Copywriting is the artistic act of creating a persuasive text for the purpose of advertising and generating sales. Such a text is also called copy, and the person doing this job is called a copywriter. Copywriters write many forms of persuasive content, such as marketing emails, product descriptions, websites, advertisements, and more.
What is the relationship between Copywriting and Content Marketing?
To succeed in your business, you obviously have to adopt a digital marketing strategy, which includes content marketing, social media marketing, email marketing, and more. This said, content marketing is one essential component of your digital marketing strategy.
The purpose of content marketing is to create value content for your potential clients, to engage and educate them. This strategy makes your brand a reference in your field, and it makes you stand out from competition.
Now, what is the relationship between content marketing and copywriting?
While the purpose of content marketing is to engage and educate your potential clients, copywriting is the cutting-edge step of persuading them to make a buying decision.
Convincing potential customers to take an action is not done directly. Rather, this is done through a careful step-by-step procedure that ends by making a sale.
Stats: Why is copywriting essential for your business digital marketing strategy?
Copywriting generates 126% more leads for small businesses!
Content written using copywriting techniques brings your business more potential customers.
Studies affirm that customers who read a brand’s educational content were 131% more likely to purchase from that brand
This means that when you produce well written copy to engage and educate your visitors, they’re more likely to trust and buy from you.
Readers only read 20% to 28% of a page’s content
This fact suggests that your copy needs to be written by an expert copywriter who can grab the reader’s attention from the beginning!
59% of users avoid buying from a business that made spelling or grammar mistakes.
Your expertise in writing your content reflects your brand’s image. That is why 59% of web users will avoid buying from you if your copy is not well crafted.
The average click-through rate of search ads is 1.91%
Many businesses resort to investing in search ads as a way of digital marketing. However, knowing that the average click-through rate of search ads is 1.91% makes it not as effective as a well written copy.
According to investopedia, 90% of small businesses fail in their first year!
This may happen for many reasons. One important reason is that they fail to reach their ideal customer because they can’t grab the attention of the targeted audience.
73% of companies hire someone for their content marketing strategy
It’s only normal for people not to be expert in everything! That is why 73% of businesses hire a copywriter or a copywriting services agency to do the job professionally, which results in significant ROI.
What are the 6 main copywriting techniques?
Professional copywriting involves a set of techniques to ensure a successful strategy. Below, we list only a few of them.
- Know the target audience.
- Create top-notch titles.
- Make comparisons.
- Use stats and surveys.
- Write the way you speak.
- Sell the benefits.
What are the 3 most common copywriting mistakes?
Expert copywriters strive to steer clear of numerous common mistakes.
- Creating very formal or technical content.
- Focusing on your product alone.
- Exaggerating the benefits.
As you can see by now, professional copywriting is not a job given to anyone. As we said earlier, no one can be an expert in every domain!
Copywriting can be considered both a creative art and a science, since it involves a set of rules to be followed. This is why the average copywriter makes $57,000 per year.
Want to try our copywriting services for 40% off?
It’s your choice whether to hire a copywriting agency to save you time and generate leads or not. That absolutely depends on your business goals and needs.
There are a myriad of copywriting agencies around the globe today. Each of them provides offers based on their work processes and procedures. We, at LINGUIBEX, try our best to provide real value for money, and to find a balance where both the client and LINGUIBEX come out as winners. Our success depends exclusively on our customers’ success.
We’re making you an attractive, welcome offer for your first order: 40% off! This offer, however, may slightly change in the future.